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Abercrombie & Fitch Plans to Lower Prices Again

The Wall Street Journal reports that abercrombie and fitch is looking to cut prices more this fall.

"Consumer spending patterns domestically continue to be dictated by abercrombie and fitch cost and value propositions, and this is clearly a headwind for our premium brands," Chief Executive Michael Jeffries said during a conference call.

The consumer slowdown is forcing abercrombie and fitch, of New Albany, Ohio, to reduce prices after the company has spent much of the economic downturn with premium pricing in place.

"We are planning to deliver greater reductions in [average retail prices] for the fall season, but we will continue to review pricing on an ongoing basis," Mr. Jeffries said.

abercrombie and fitch saw sales plunge 23% and stores open at least a year fall 30% in its second quarter. By cutting prices and running sales they should be able to lure more shoppers into abercrombie and fitch stores.

Skimpy Profits Pressure Abercrombie's Pricing Attitude

The clock is ticking on abercrombie and fitch.'s strategy of selling high-priced teen clothing as the recession erodes sales and profit margins, and competitors outrun it.

The New Albany, Ohio, company, which is expected Friday to report a quarterly loss of seven cents a share excluding charges, has refused to offer deep discounts, allowing lower-priced rivals such as Aeropostale Inc. and American Eagle Outfitters Inc. to build sales and finance attacks on abercrombie and fitch children's and young adults' sales.

Aeropostale has posted increases in sales at stores open at least a year of 11% and 12% for the first and second quarters of this year. In June, it opened its first P.S. from Aeropostale children's brand store taking aim at abercrombie and fitch children's clothing.
In contrast, abercrombie and fitch high prices have produced 30% sales declines at stores open at least a year in each of the first two quarters.

High prices and a reputation for scantily clad models for years generated some of the best profits in the teen business. But that is no longer the case, said Richard Jaffe, a managing director at brokers Stifel Nicolaus & Co.

From 2002 to 2007, Abercrombie's operating margins hovered slightly below 20%. But last year, Abercrombie's operating margin fell to 13.3% and should fall to just 3.9% this year, said Mr. Jaffe.

Abercrombie Chief Executive Mike Jeffries declined to comment ahead of quarterly earnings. abercrombie and fitch has been reluctant to alter its pricing strategy in part because it believes it is the key to international growth, embodied by its large store in London. The strategy overseas is to sell its clothing as a luxury American brand.

To preserve that air of exclusivity, the London outpost, a tourist magnet, doesn't offer discounts or promotions of any kind. A men's polo shirt that retails for $60 in New York sells for ￡60 ($99) in the London store, which continues to post year-over-year increases in monthly sales. The company plans to open a large store in Milan in October and in Tokyo in December.

Even so, it has several times embarked on price cuts to move unsold inventories. Abercrombie has insisted the markdowns are highly selective. They are noted subtly by small signs on tables, not the large red signage in store windows deployed by competitors. Even on sale, a typical Abercrombie item often remains pricier than offerings from its peers.

But there are signs it is edging toward deep price cuts. At a San Francisco store in late July, more than 25% of its clothing was on promotion, compared with just 10% a year earlier, according to Ann Poole, an analyst at investment bankers Stephens Inc. Earlier this year, bowing to pressure from Wall Street, the company said it would lower ticketed prices at its Hollister and abercrombie children's brand for spring 2010.
"They don't want to destroy the brand positioning that they have, which is the cool shop in the mall," says Marie Driscoll, a retail analyst at Standard & Poor's Equity Research. "But cool is changing. And part of cool now is value."

The company, which earlier this decade settled suits alleging discrimination against Asian, African-American and female employees, was fined about ￡9,000 ($14,800) by a British court Thursday for unlawfully dismissing a London store employee with a prosthetic arm. The company called the dispute a "misunderstanding" and "based on the events of a single day."

Wall Street is pushing Abercrombie to abandon its high prices, which can be double what its competitors charge for similar clothing.

Analysts say the luxury image is failing to resonate with consumers amid the recession.

Some analysts said Abercrombie's luxury-priced strategy delivers stronger cash than its rivals -- despite the sales decline. While cash flow from operations fell 40% last year, to $490.8 million, it far outstripped the $202.1 million generated by Aeropostale. The company ended its fiscal year in January with $522.1 in cash and just $100 million in debt.

But a year of sharp sales declines could put the company in a precarious position, Stifel Nicolaus's Mr. Jaffe said. He believes the company is trying to ride out the recession, relying on its cash to support the stance.

"The feeling is: We've got the cash, we've got the brand -- the worst thing we could do is act like there's a fire sale," Mr. Jaffe says. "It's not a question of survivability at this point. It's a question of returning to historical levels of viabilit

Abercrombie and Fitch

Yet another American company that sells clothes abercrombie and fitch that were made in a sweatshop overseas

then turns around and sells the items for ridiculous amounts of money. Now, don't get me wrong. I know there

are much more expensive stores out there and that they probably have sweatshops as well. However, abercrombie and fitch were sued in the 1990's for unsatisfactory working conditions in their sweatshops in Saipan, a US

territory. These violations included rat infested barracks (the places where the workers slept), locked fire

exits (so that in case of a fire, the workers were trapped) and over 100 other health violations. Personally,

i think that abercrombie and fitch is a stupid store, and it's not because i can't afford it, or am ugly, or

whatever everyone who absolutely loves the store thinks. It's because of the products they sell (sexually

oriented clothing, even for children) and the way they sell it (half naked models who are unhealthily thin).

Plus, my sister and i both agree on this point, the stores I've always been in stink to high heaven.

oh, and for all of you abercrombie and fitch lovers out there who claim that everyone who hates it is ugly,

please go listen to yourself and decide if you actually sound like someone who others would care to listen

to.
Next time you put on that nice little minimum-material-required t-shirt from abercrombie and fitch, think

about the kids that made that shirt making less than $1 dollar/hour. Yeah. have fun with that.

Shopping Abercrombie Fitch ?

This article may be a bit off topic for my regular followers – and for that I apologize, but I wanted to chime in on the news that abercrombie and fitch
has decided to close their Ruehl concept stores throughout America.About 5 years ago abercrombie and fitch launched a new concept – Ruehl 925 – the premise was the store was based in Greenwich Village NYC, in the mansion of a rich family with the surname “Ruehl”. The clothes were somewhat Abercrombie-like, but had a much more adult feel, were still a little expensive, but overall seemed to be less expensive than abercrombie and fitch.When I was younger – I definitely fell for the whole Abercrombie & Fitch look, the smell of the stores and just the overall “coolness” that seemed to exude from the brand, the clothes and the stores. As I got older, I realized I hated paying as much as I did for the clothes from abercrombie and fitch, they always seemed to shrink, and the styles just seemed to continue to look more and more ridiculous.You wouldn’t find a jacket and tie appropriate for a business meeting at Ruehl, but you could easily find leisure or “going out” clothes that were eons away from the Guess/Armani Exchange look.

But the thing that really drew me INTO the Ruehl stores was the store design.

Instead of the storefront being floor to ceiling windows, it looks like a brick mansion that you’d find in Greenwich Village. Right down to the wrought iron fence, concrete walkway, subway/air grates and doors that look like they could come right from an a building in Greenwich Village.There are only 25 Ruehl stores in the US today, and anyone who has ever visited one will admit – its a VERY unique store.

The amount of detail that was designed into these stores was amazing – and the prices of the clothes did reflect that, but it really made you feel part of the story, made you feel part of the clothes – made you part of the experience, something that you will never get at The Gap, or Express.

For those unaware of what Gilly Hicks is – it’s a women’s lingerie store, with pricing CONSIDERABLY lower than you’d expect to find at an abercrombie and fitch/Ruehl store, and a lot lower than a comparable item at Victoria’s Secret as well.The poll also found both Neil & Mufi with strong leads in head-to-head contests against Lt. Gov. Duke Aiona, the presumptive Republican candidate in the gubernatorial race.

Oh, and once – sometimes twice a week – I’m now getting emails advertising their “Summer Clearance” sales in the stores and online from all the Abercrobmie brands.. How ironic. Not the least of which we’re just heading into Summer now – and they’re already doing Summer Clearance.

Abercrombie & Fitch's Q3 not so cool

Abercrombie & Fitch Co. (NYSE: ANF), the hip clothing store that competes with The Gap, Inc. (NYSE: GPS) and J.C. Penney Company, Inc. (NYSE: JCP), is no different than any other retailer. Christmas is going to hurt... hurt bad. Make no mistake. And as far as earnings reports goes, the pattern is in: report a decline, then issue some nasty guidance.

abercrombie and fitch reported Q3 numbers today, and according to the press release, net sales decreased 8%, and earnings per diluted share declined 44% to $0.72. As Melly Alazraki reported this morning, that $0.72 beat analyst estimates. But the market could care less. As Melly pointed out, the full-year outlook was cut. The stock sold off upon the news. In fact, as I write this, the stock is down nearly 15%. By the way, if by the time this is published the market is up and Abercrombie's shares are trading in the green (big if, granted), don't even think it's a buy. Put that out of your mind. Did you see the same-store sales? They were down 14% for the quarter. That figure is grabbing the attention of investors, I'm sure. When you see a downturn like that, well, you know things aren't going to turn around quickly.

abercrombie and fitch woes will be with it for a while. Management will find it difficult to strike the right balance between staffing the stores properly and increasing marketing activities. All retailers will be in the same boat. The stock hit a new 52-week low today of $18.83. My guess is that the stock will be as volatile as the market, and that it will trend in a downward direction over the next couple months. Obviously I don't think it's a buy. Broken stock and broken fundamentals aren't a great combo. abercrombie and fitch continues to plan for new store openings in fiscal 2008; perhaps those investments will pay off down the line. For now, the retail sector is doing horribly, competition in the sector is becoming cutthroat as consumer confidence loses value, and I continue to look at only two names -- Wal-Mart (NYSE: WMT) and Target (NYSE: TGT) -- as possible long-term values. Yep, Abercrombie & Fitch isn't so sexy anymore.

ABERCROMBIE AND FITCH

abercrombie and fitch is an AMAZING store!! I really don't understand everyone's little stupid comments about how expensive or useless it is. If you really think about it, there are a million other stores that are WAY MORE EXPENSIVE than A&F. And all that talk about Abercrombie being racist is a lie, because I shop there almost every weekend and I've seen all types of different skin colored people. I myself am a hispanic girl and I love to wear abercrombiea and fitch and I know black, asian or any other non-white girls that wear it too.

Also, all that talk about the only models on the posters in the store being white is pathetic. You guys have to understand that the MAJORITY of customers that shop at Abercrombie & Fitch ARE WHITE!! So of course their going to have white models on their posters, to attract their majority shoppers. That's like going to an ECKO or a BABY PHAT store and expecting to see white models on their ads rather than blacks!! Come on, use common sense.

All I know is that abercrombie and fitch is a terrific store, with good prices for their clothing. Saying that a pair of jeans cost 200 dollars is an outrage!! STOP STRECHING THE TRUTH!! Besides they have beautiful stylish clothes, that most of the people that criticize it would never be able to wear =]

"I once passed by a store called Abercrombie & Fitch, I fell in love with it and I shop there all the time, now ignorant people make fun of me because I'm preppy. What losers."

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ABERCROMBIE & GLITCH,Asian Americans rip retailer for stereotypes on T-shirts

Days after hitting store shelves, new Abercrombie & Fitch T-shirts featuring caricatured faces with slanted eyes and rice-paddy hats had Asian Americans in the Bay Area and beyond demanding a public apology from the retailer.

Images

Asian Americans recoiled upon seeing Abercrombie & Fitch ...Customers at the Abercrombie & Fitch store in the San Fra... View Larger Images

The Midwestern clothier, which targets the young, affluent and active, said it was surprised by the mounting controversy over the T-shirt designs.

One has a slogan that says, "Wong Brothers Laundry Service -- Two Wongs Can Make It White." Beside the prominent lettering are two smiling figures in conical hats harking back to 1900s popular-culture depictions of Chinese men.

"We personally thought Asians would love this T-shirt," said Hampton Carney,

with Paul Wilmot Communications in New York, the public relations firm where Abercrombie referred a reporter's call.

"I wouldn't know how they could think that," said Austin Chung, 23, of Palo Alto, business manager for the quarterly Asian-focused magazine Monolid. "Abercrombie & Fitch is producing popular culture, and they cater to the views of the majority. You have to ask yourself, who benefits, who gets empowerment, from these kinds of images? It denigrates Asian men."

As word of the new T-shirts in Abercrombie stores spread yesterday among university students and on far-reaching e-mail lists, plans shaped up for a late-night meeting in a Stanford dorm lounge.

The subject: What to do about the series of themed T-shirts the retailer -- known for edgy advertising and skin-bearing advertising -- introduced Friday in stores and on its Web site, www.abercrombie.com.

"Wok-N-Bowl -- Let the Good Times Roll -- Chinese Food & Bowling," one design reads, with a stereotypical image similar to the figures on the Wong Brothers shirt.

"Abercrombie and Fitch Buddha Bash -- Get Your Buddha on the Floor," reads another shirt that shares display space in the youth-oriented, casual-clothing store.

'TRULY AND DEEPLY SORRY'

The shirts were designed to appeal to young Asian shoppers with a sense of humor, Carney told The Chronicle yesterday.

The shirts were available for sale yesterday in the Abercrombie store at San Francisco Shopping Centre on Market Street. Whether they will remain on the shelves was unclear yesterday, the spokesman said.

"We are truly and deeply sorry we've offended people," said Carney, adding that he had spent much of the afternoon returning calls of complaint, many of them from Stanford students.

"We never single out any one group to poke fun at," Carney said. "We poke fun at everybody, from women to flight attendants to baggage handlers, to football coaches, to Irish Americans to snow skiers. There's really no group we haven't teased."

Abercrombie might consider rethinking that approach when marketing to -- or representing images of -- racial and ethnic groups, said Michael Chang, vice chairman of Stanford's Asian American Students' Association, organizers of last night's meeting on campus.

"It's really misleading as to what Asian people are," Chang said. "The stereotypes they depict are more than a century old. You're seeing laundry service. You're seeing basically an entire religion and philosophy being trivialized."

Abercrombie should apologize publicly, starting with a message from corporate headquarters, Chang said.

The Asian students' association at Stanford yesterday was encouraging calls to the company.

EVEN STORE MANAGER SURPRISED

Chang said Stanford students who complained to individual Bay Area store managers quickly realized that was futile because the merchandise decisions were being made at a higher level.

Stanford senior BJ Lee, 21, said one store manager acknowledged even he had been surprised when the T-shirts arrived at his store.

"We tried to get them pulled, but we weren't successful," Lee said. "Managers don't have authority."

The online chat about abercrombie and fitch doesn't stop at Stanford.

"This story is going around the whole Asian e-mail circle," said Kevin Choi,

a 21-year-old student at the Massachusetts Institute of Technology, who said the chorus of angry voices was growing at MIT and near the campus. Some students organized public protests in front of abercrombie and fitch stores, he said.

"I think they need to apologize, to make a public statement, but I also think they need to start looking at their whole strategy for how they portray people," Choi said. "Maybe it sells in the suburbs . . . but their whole national marketing image is buff, tanned male and female models without any Asian representation."

Last year, abercrombie and fitch
caught flak from some activist groups, and even state governments, for what they viewed as sexually suggestive advertising campaigns and catalog photos.

Sometimes that kind of publicity can help a retailer more than it hurts, said retail analyst Jennifer Black with Wells Fargo Securities in Portland, Ore.

"In all honesty, I think the controversy (over sexually charged advertising) is kind of a marketing thing -- the teens love it," and they're crucial to Abercrombie's customer base, Black said.

But pushing controversial racial or ethnic depictions is different, said Black, who added that the best damage control might be "to come out with an immediate apology."

COMPANY TO DISCUSS RESPONSE

Carney said company executives would discuss a formal response today to the complaints they had received. He said he did not know how many of the T- shirts had been distributed or whether they had reached stores in all regions yet.

"They're part of a fashion line that moves in and out of stores," he said.

abercrombie and fitch, a company that started with one small New York City outdoors store and factory in 1892, sold $1.36 billion worth of upscale clothing, accessories, shoes and related casual merchandise in the fiscal year that ended in February. The heavily mall-based retailer has headquarters in Columbus, Ohio.

Analysts predict continued sales weakness ahead of Abercrombie & Fitch 2nd-quarter results

NEW YORK — Teen apparel retailer abercrombie and fitch
. reports earnings for the fiscal second-quarter quarter on Friday. The following is a summary of key developments and analyst opinion related to the period.

OVERVIEW: abercrombie and fitch. has seen sinking sales amid the recession, as it kept its price points among the highest in the teen sector and waited for a rebound. Over the past few months it has planned more sales and offered lower entry-level prices, but sales are still expected to sink during the quarter ended Aug. 2. Meanwhile, competitors such as Aeropostale Inc. and American Eagle Outfitters Inc., with their emphasis on low prices and basics, have fared better.

Sales in stores open at least on year, or so-called same-store sales, fell 28 percent in July, 32 percent in June and 28 percent in May.

The company said it was shuttering its high-priced Ruehl line of handbags and apparel in a move expected to be complete in January 2010. New Albany, Ohio-based abercrombie and fitch
also operates surf-themed Hollister, abercrombie and fitch, its store for children, and Gilly Hicks, an intimate apparel line.

BY THE NUMBERS: Analysts polled by Thomson Reuters, on average, predict a loss of 7 cents per share on revenue of $647.9 million. The company said, according to a preliminary tally, sales fell 23 percent to $648.5 during the quarter.

ANALYST TAKE: In a note to investors, RBC Capital Markets analyst Howard Tubin said in a client note Tuesday lowering price points and offering more "current-season" fashion in stores are encouraging acts, but he said it will take more of an effort for results to improve.

"We remain on the sidelines with respect to the shares until we see significant newness offered within the assortments across all concepts," wrote Tubin, who rates the company "Average Risk."

Stifel Nicolaus analyst Richard Jaffe wrote in a note to investors that he expects a loss of 3 cents per share, with weak women's apparel offerings and the recession holding back results.

"On a positive note we believe management has demonstrated better inventory management, which bodes well for the second half and we believe that the markdown cadence will likely be more effective going forward (shallower markdowns taken throughout the quarter instead of deep clearance activity at the end of the quarter)," he wrote.

WHATS AHEAD: Analysts will be looking for any indication about how back-to-school sales are doing, an update on closing Ruehl stores and any indications about how the company is planning for the upcoming holiday season.