2009年10月13日星期二

Abercrombie's luxury-priced strategy

Some analysts said abercrombie and fitch luxury-priced strategy delivers stronger cash than its rivals -- despite the

sales decline. While cash flow from operations fell 40% last year, to $490.8 million, it far outstripped the

$202.1 million generated by Aeropostale. The company abercrombie outlet ended its fiscal year in January with $522.1 in cash and

just $100 million in debt.

But a year of sharp sales declines could put the company in a precarious position, Stifel Nicolaus's Mr. Jaffe

said. He believes the company is trying to ride out the recession, relying on its cash to support the stance.

"The feeling is: We've got the cash, abercrombie we've got the brand -- the worst thing we could do is act like there's a

fire sale," Mr. Jaffe says. "It's not a question of survivability at this point. It's a question of returning

to historical levels of viabilit